BRB Internacional is a producer of world-renowned cartoon series such as “The World of David the Gnome” and “Dogtanian and the Three Muskehounds”. In 2011, they created their own YouTube channel and uploaded some episodes as sample material for their clients. Then something unexpected happened: their videos became extremely popular with viewers, and so the company decided to use the platform as a new method of broadcasting. Thanks to that, it has managed to export its content worldwide, including to countries such as Indonesia and Vietnam, where it has been extremely successful. “Before, we relied on television to broadcast our videos, but now with YouTube we can reach kids anywhere in the world. It doesn’t matter what device they use. The feedback is instant, too, so we know what their reaction is straight away,” says Carlos Biern, BRB’s CEO. Their videos on YouTube now get more than 37 million views per month and the company’s revenue has quadrupled in the last three years. Consequently, the producer’s digital department has taken on five extra employees, three of whom are dedicated exclusively to managing the YouTube channel. Now BRB plans to do its first cinematic productions and to continue to take advantage of the opportunities that the Internet has to offer for the audio-visual industry.