Borja’s passion for food started when he was just a young boy growing up in Asturias, but little did he know it would play such an important role in his life. After graduating with a degree in Marketing and Advertising, and working in uninspiring jobs, Borja found himself unemployed and unfulfilled. “I felt lost. I had no confidence in myself, and I lacked the skills to aspire to be what I really wanted to become.”

When a friend introduced Borja to the courses offered through Google Actívate, the future suddenly looked brighter. “When I found out about Actívate, I just knew I had to do something in the online world,” says Borja. “It didn’t just give me the tools I needed; it inspired me to move forward professionally and personally, to pursue my passion, to dare.”

Borja finished the courses determined to set up his own online business. Thanks to the skills he gained through Actívate, including SEO and search engine marketing, he launched his e-commerce site Huerta Tropical, which sells tropical fruit grown in Spain. “It has evolved from being just a project to becoming my life,” says Borja. “It’s the reason why I wake up in the morning and face all the fears I once had.”