When Aida finished her Advertising and Public Relations degree and didn’t manage to find a job, she decided to sign up for Google’s Actívate basic digital marketing course at the University of Alicante. “My degree only touched on the topic of digital marketing but I personally think it’s very important so I decided to get some training myself,” Aida explains. “Thanks to Actívate, I discovered my passion for social networks and realised that it was an area I could work in.” A few months later, after completing a postgraduate degree in Social Networks, Digital Strategy and Digital Communication, Aida landed her dream job working for the healthcare services portal Operarme.es. Now she works in online marketing, SEO positioning and is even involved in the company’s social network strategy. “Actívate was the inspiration I needed to get a job doing what I really love and, thanks to the course, I couldn’t be happier,” concludes Aida.