Paraguas Doppler is a young Cordoban company that distributes meticulously designed, premium-quality umbrellas. With just two employees and seven years since its founding, it would normally be tough for such a small business to break into the fashion market. Thanks to Google, however, that’s exactly what Paraguas Doppler did. Its primary working tool is Google AdWords, which has allowed it to exponentially increase its client base and expand throughout Spain. The company has also acquired important contacts, advertising for TVE, a partnership with a bank, and more. As a result of this growth, it has tripled its business volume in just three years – a remarkable success in these times. Moreover, Antonio, Manager of the company, comments that Paraguas Doppler will likely have to hire another employee in the near future. When asked about Google’s impact on his business, Antonio responded: “Google has provided us with a means for customers to approach us. Everyone is equal on the Internet thanks to Google’s tools. The exposure it offers us is huge.”