In 2014, Ana Tebar had just finished an internship as part of her Advertising and Public Relations degree at the Universitat Jaume I de Castelló (Jaume I University). After returning from an exchange in Brazil, she was feeling lost with no real idea about what to do next. “I signed up for Actívate’s Pop Up project in Valencia to see if advertising really was what I was interested in,” she says. As part of the project, working groups consisting of five young adults in five Spanish cities (Madrid, Barcelona, Valencia, Seville and Bilbao) were tasked with implementing a digital campaign for a real client under the supervision of a local advertising agency. Ana joined the group in Valencia and was responsible for drafting the content of a campaign for an NGO. “I learned a huge amount, but it also helped me realise that I was up to the job, and since I left, my feet haven’t touched the ground,” Ana explains. And sure enough, it wasn’t long until the first opportunity came knocking. Immediately after she finished working on the project, she was offered an internship at Pop Up’s mentor company, Rosebud – an advertising agency in Valencia. Ana now works for them as a Creative, a position which she finds enjoyable and hugely motivating. “The experience showed me that I didn’t have to leave my home city to land a dream job,” she concludes.