Online shop SaborPlace sells organic and artisan food bought directly from producers. To grow its business, owners Arantxa and Fátima have always counted on Google, as it gives them access to a wide variety of easy-to-use tools. “It also allows us to compete on equal terms with stronger firms,” they explain. “With Google you can be just as competitive as big companies by using the same tools.”

The most important assets for the two businesswomen are Google AdWords and Google Analytics, which have enabled them to position their brand on the Internet, multiply the number of visitors to their site and increase turnover. They claim that if it weren’t for online advertising solutions, like Google, the business certainly wouldn’t be as profitable or as viable, adding: “Google is one of the cornerstones of our company’s success. Some 80% of our visits come from the Internet; without that and without the work we’ve done with the tools Google gives us, winning customers would be much harder.”