After freelancing for several years, Natalia Sampériz and Jesús Barón decided to set up their own business, Semmantica, in 2011. Semmantica is a digital marketing agency specialising in SEM that manages and optimises Google AdWords campaigns to help clients attract web traffic and clients of their own. “AdWords is a very good tool for exploring options abroad. With its help, our clients have been able to expand into new markets,” says Natalia. In addition, with the help of AdWords, the agency has experienced significant growth itself. Semmantica now has nine employees and in 2014 began working with international clients. Natalia particularly appreciates the tool’s segmentation options, which allow Semmantica to optimise resources for targeting their ads at the most appropriate audience. They are now developing software to improve campaign management, which will no doubt help them to strengthen their position in Spain and continue to grow abroad.