Thinketers is a marketing agency with over 20 years’ experience managing both personal brands (celebrities) and commercial brands (advertising campaigns, communications and events), as well as creating original content. The rise of YouTube and ‘YouTubers’ has prompted Thinketers to launch Tubetters – a new line of business that offers talented video creators an integrated service to help them promote and profit from their content. Thinketers uses a range of social media platforms for this, but YouTube has proven the most effective.

As commercial brands have become increasingly interested in YouTubers, Thinketers has seen a considerable increase in demand for its services; in fact, its portfolio of content creators has doubled in size in less than a year. The agency has also started offering services to corporations and media companies, such as developing YouTube channels and communities. Garbiñe Abasolo, Managing Director at Thinketers, explains: “We’ve successfully entered into the world of online video thanks to YouTube, and it’s given our creators an important source of revenue, as well as a better return on investment in marketing and communications campaigns for corporate clients, which in turn, is great for us!”