Trovit is a classified search engine for property, cars and jobs. Since it was founded in 2006, Trovit has grown to become a market leader in Europe and Latin America, boasting a team of 100 employees, presence in 45 countries across five continents, and continued growth. A 100% digital company, Trovit has been facing new challenges since day one, and nobody has been able to understand its business and its needs like Google has. As Senior Android Developer Jacobo Andreu explains, “Developers like to try out new things and this means we need top-notch partners. That’s why we’re in constant contact with Google”. This was particularly crucial when Trovit made the transition from desktop to mobile, the latter representing over 50% of total traffic in some countries. It was an opportunity that could not be missed, and Native Ads by DoubleClick proved to be the best solution on offer. Not only did it improve user experience, but it also offered unbeatable performance. The team saw improvements of up to 100% on previous advertising, with CPM increasing by over 120% in some countries. Mobile Product Manager Juan Ramón Díaz affirms, “We’re fanatical about technology and we love working with Google. We will definitely keep innovating together in the future.”