La Cuisine de Flore offers cooking classes for individuals and companies at its studio in the heart of Brussels. Director Flore Pincemin has been using Google AdWords since she founded the company in 2008, and says: “It’s helped me increase my visibility and the number of bookings I get. It’s had a direct and consistent impact on my sales.”

Thanks to this growth, Flore has been able to take on several chefs and a personal assistant, who help to manage the business from Madagascar. She’s also using Google Calendar and Google Drive: as the mother of three young children and with her personal assistant based on the other side of the world, these are valuable organisational tools for her. Flore summarises: “Google tools have helped me manage my time and my daily routines more effectively, so I’m always aware of everything that’s going on, and they make it easy for me to exchange documents with my assistant. They’re effective, easy to access and user-friendly.”