Established in 2000, B-art 3D Print provides 3D printing and prototyping services to artists, designers and other clients. It uses 3D scanning to turn drawings into models or images, and to convert objects into CAD files. Owner Bart Caels has been using AdWords for his online advertising since 2008, and it has significantly improved his visibility. He gets more requests for quotations, his sales have risen, and his marketing costs have fallen sharply. He also finds AdWords a very user-friendly tool. “It’s easy to understand, and you get a clear overview of your website visits each month. AdWords makes me feel confident about the future of my business.”