Chocolissimo is an online chocolatier that was founded in 2004 by Polish chocolate connoisseurs. The company offers sophisticated chocolates for chocolate lovers from all over the world. Part of the company’s philosophy is to take special care of its customers, which is why Chocolissimo continually adjusts its offer to meet its clients’ expectations. This means that the company needs to customise its Google AdWords campaigns accordingly, and as a result the ads have become Chocolissimo’s most efficient way to gain new customers, including those from far-away countries such as the United Arab Emirates. “There is no doubt that we’ve grown with AdWords,” says Adam Jankowiak, Chocolissimo’s E-commerce Manager. The MM Brown Group currently operates in five countries: Poland, Germany, Czech Republic, Romania and Lithuania. Adam also stresses that AdWords has played an important role in accomplishing the company’s ambitious plans to expand into new markets and become the world’s best online chocolate shop.