Meblik manufactures furniture for infants, children, and teens. The company was founded in 1997 by two students wanting to break into the furniture industry with their innovative new designs. The company has been using Google AdWords for six years to promote itself. “Every company, regardless of its size, can take advantage of the opportunities offered by AdWords which levels the playing field between small and big companies,” says Przemysław Tesz, SEM Specialist at Meblik. AdWords contributed to a 25% increase in sales, which is why Meblik spends 40% of its marketing budget on online advertising. With such superb results in the Polish market, the company is now looking to expand into new markets – not only within Europe, but also into markets as far afield as Saudi Arabia. Meblik clearly sees the competitive edge Google, and Google tools, brings to the company.