The Yamaha Music School in Toruń is part of Edukacja Arystyczna New Art, an international network of schools offering dynamic music education programmes for all ages. Yamaha uses many of Google’s products in the day-to-day running of the business and in 2012 the company started using AdWords. Monika Adamowicz, Owner of the Yamaha Music School, is excited to share her success story: “AdWords is money well invested. It is the most efficient marketing tool that I use, with the best and most tangible results.” Monika adds that by investing only 0.14% of the company’s outgoings they have a 10,000-zloty increase in revenue. The AdWords campaign has resulted in more people visiting the music school’s website and this in turn has led to double the amount of students in just three years. The Yamaha Music School now offers a wider range of classes and has hired more employees.